Blake Hooper here and if you stick with me
for a moment I'm going to show you why
Facebook ads and Google Ads are stopping
you from selling your high ticket offer
alright so if you haven't
generated any clients yet or you're only
generated a few clients
then Facebook ads in Google Ads are not
the place to start and I'll show you
exactly why okay so Facebook ads are
very complex
okay so you need to learn pixels you
need to learn CPC you need to learn CPM
what audience the targets would use an
image or a video how long for that video
be what's the message that I need to put
out to this market so it's going to take
you 12 months minimum you might have
bought a course and now you're learning
Facebook Ads it's going to take you a
minimum of 12 months really to dial it
in it might be a little bit quicker but
I'm gonna assume it's gonna be 12
months or longer in this point in so
let's just say you get all this right so
you've never got it right and you're
you're you're cooking with cooking with
fire so you're getting a click-through
rate to your page of 2%
alright you maybe get to the 3 or
4 percent if you're running good ads
maybe 5 percent of people
click through so for every hundred
people that see your ad you're getting
two people to click through to your site
alright now let's say it's costing you
let's say it's costing you a dollar just
the dollar to get that click alright
make the numbers easy might cost you a
little bit more but let's say you can
clicks at a dollar so for $100 you're going
to get 100 clicks yeah so you're gonna
get 100 clicks to your site and you're
probably gonna have if you're running an
offer for this you're gonna have to run
an opt-in page or something like that
maybe a case study and for people that
opt in and give you their email to watch that
case study let's just say it's 30% so
you get 30 people that give you an email
so you've now paid $100 to get 30
email addresses so 30 people give you
their email and of that 30 people 30%
roughly 33% let's say to keep the numbers easy
10 people watch your video
because a lot of people are going to
click there to get the information or
click there and they decide they don't want
to watch a video the 10 people watch
your video all the way through alright
and of that you get a 10
percent ratio so here and these
are good numbers to so if you get a
10 percent lets say you have mastered this
this and you're getting a 10 percent of
people that watch your video then fill
in an application and they talk to you
on the phone alright so they then
become a solid lead that speaks you on
the phone is a 10 percent of people
that's costing you $100 to get one
application alright let's say you
close one in four so you run one in four
and it's now costing you $400 here and
that's to say that you are able to
master all this because these are pretty
good numbers alright you're not going
to be doing this unless you've spent 12
months minimum and you've done multiple
courses on Facebook ads so it's going to
be a drama next thing you can't do this
so you've got to pay someone two
thousand dollars a month two thousand
dollars a month to run your ads alright
so it's going to cost you $2,000 a month
that's a lot of money someone to run
your ads plus you're going to have to
spend the ad spend let's say they're
good enough to get you four hundred
dollar clients essentially you're spending
two thousand four hundred to get your
first client out of the box it's just
not going to work move on the Google Ad
Google Ads so again very complex you've
got to learn a whole new skill set
you've got to learn what keywords are
you've got to learn what yeah again CPC
what's the bidding structure how
does all of that work so there's a lot
to learn there just to get yourself
there you gotta learn how to put the
pixel or the code in your website so
that you can track it then the platform
you've got to understand how to use the
platform very complex again probably
gonna take you 12 months minimum you
get a course and it's quite out dated
now this is people have been using this
for a quite some time now and what's
happened is it's driven because its a
bidding systems it's driven that cost
per click up so let's say you're
paying $20 a click now I'm just going
to use this for a number depends what
niche your in but let's say you pay $20
a click so now for you to get a click to
your website it's costing you $20 you want
100 click so that you can then get a
percentage that works that people that
click through maybe you get a close it's
a 5% so you put a hundred people click
through that's costing you $2,000
costing you $2,000 and you get a 5%
let's use 4 percent to make it easy
you get a full percent of people fill in
an application form so you're probably
going to send them to an application
form or something here because you're
paying top dollar for these traffic your
bidding so 4 percent it's costing you
$500 to get a person on the phone so
let's say you've got a 1 in 4 ratio same
as over here of closing it's going to
cost you $2000 for a client
you've got no room left for profit if
you're selling your product at say lets say
your product is $4,000 for instance you're
giving away half so if you've got a
product that's $4,000 with Google Ads
you're giving your way half of that
profit just to get client now let's just
say you need to pay some to manage
those ads again you pay $2,000
management fee so now to get the first
client it's your only breaking even on
one client it's just not going to work
I'll just show you where this works
scaling ok now this works really well
when you've dialled everything in because
if you're trying to learn your message
on the hop you're trying to learn all this
stuff and then put it into one of these
platforms and get it all working and
then you're saying to the ad agency I
don't know what I'm doing but this is
what I want to sell now haven't got any
clients yet it's really going to be hard even
for them to get it right so what this is
really good for is scaling and that's
the next step so once you've generated
lots of clients you're doing it in a way
that I suppose this is using no ad spend
using some other techniques to generate
clients which you can do then you
uses for scaling and it's about dialling it in
look I wouldn't even work with a
customer or a client for under $20,000
to try and set this up and there's no
guarantees there to set this up we're
gotta work through it going to
understand it and especially you they
don't even they don't have more than ten
clients then I'm not even I'm not even
looking at it alright be a hundred
thousand dollars before they can look at
it so what you know is now that these
are great for scaling but not for
starting your business now what I've
created for you is I've created a case
study where I generated ten million
dollars worth of business using nothing
nothing other than a phone email and a
laptop and I want you to grab that case
study because it's a great way for you
to get a little bit of further
understanding on how you can start to
generate clients yourself and avoid
these methods I think I've gone pretty
well in depth here to show you how these
methods are going to be very hard for
you to start your business
selling high ticket products if you
haven't sold many but pop one and have a
look at that case study because it's
going to explain some ways that you
might be able to fast track your
learning and get yourself out there in
front of clients
get yourself closing clients
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