In this video
I'm going to break down the three different ways to market your business on Instagram how to use the Facebook Ads manager
Advertise how to advertise within the mobile app and also probably the most cost effective way to market and advertise your business
leveraging other Instagram influencers
All right. Now if you guys are brand new here to my channel
My name is Jason Wardrop and I teach you how to generate more leads
Make more money and grow your business
And if you guys want a free bonus from me
Then right down below in the description as well as in the top comment section
I have a 100% free Facebook Ads mini course where we do dive into
Facebook advertising as well as Instagram advertising and I have a little cheat sheet for you guys
And also if you guys are brand new here
Make sure you subscribe because we launch new videos every single week and how to generate more leads
Make more money and grow your business
So hit that subscribe button and also if that notification bell so you will be notified every time
We launch a new video. So with that said guys, let's talk about the three core ways that you can market and grow your business
Leveraging Instagram now Instagram obviously is one of the hottest social networks out there right now
So it's a great place to go and connect with your different customers
But the thing is Before we jump in and like we just want to start marking our business on Instagram
We got to think about what business were in and where our ideal client. Our ideal customers are actually hanging out now
There's a lot of customers
There's a lot of potential clients on Instagram
But you got to make sure that it matches well with your business before we dive into things
Okay
So there's three key ways to go through and actually market your business
Leveraging Instagram so that you can become a master when it comes to Instagram advertising, right?
so the first way to go through and market your business on Instagram is
Leveraging other social media influencers. So if you think about your market, whatever market you're in there are other
influencers with
Massive followings where if you're just getting started you might not have any following whatsoever or you're following might be very small so it's kind
Of hard to get that organic growth generate those leads make that those sales for your business
So what you can do is go find of their social
Influencers on Instagram that already have a following and typically you can reach out to them. So send them a direct message on your phone
And then say hey, how much does it cost for a promotional pulse?
So for example, let's say I'm gonna jump over here on Instagram
Just kind of show you how this works
A lot of this has to be done on your mobile phone and it's a lot easier to do on your mobile phone
But just for the sake of this example, I'm gonna be showing you guys right here on my desktop
But let's say that you are in the fitness industry
So we're gonna come up here to the search bar and more likely you already probably know the top
Influencers in your market, and if you don't you definitely should get to know them
So let's say we're in the fitness
So we'll just type in Fitness up here and it's gonna pop up some of these different Instagram influencers
So for example like Christian guzmán right here
I know he's a fitness influencer and we're gonna click to his profile and you can't do this on a desktop device
But you can do it on your mobile phone. You can direct message Christian and ask
Hey
How much does it cost for a promotional post and typically most?
influencers are gonna have different rates as far as how much it cost to have a post up for a few hours or
Even for a full 24 hours, typically what they'll do
Is you give them an image with the post or whatever link you're wanting to send people to and now they'll leave that post up
For about 24 hours and then they'll take it down. So they'll delete the post
But basically if you want more time, then you can pay more for a longer period of time
Or if you want multiple posts
Then you can go through and say you'll pay how much would it cost to have like 5 posts within the next?
72 hours and they'll give you these different rates and all of these different influencers are gonna have different rates
but the reason why this is super powerful is because a lot of times if you come over here and you look at some of
these different pictures
He's getting 42 thousand likes 240 comments 31 thousand likes
32 thousand likes so you can see how much engagement
55,000 they're getting with each one of these posts
So when it's coming from the actual influencer themselves as opposed to just a sponsored ad on Instagram
Then it's just a lot more beneficial to you and you
Or business and you're gonna get a lot more clicks a lot more leads a lot more exposure
Because they already have that connection with this influencer
and so a lot of times you're able to get that awareness for pennies on the dollar as
opposed to going into the Instagram app and advertising there or even going into the Facebook Ads manager and
Setting up your full Instagram marketing campaign within there, which we'll get to here in just a second
So once again guys you could just come down here
If you click this down arrow, we can see a lot of other influencers
And so usually what I would do is I would go find you know
10 to 15 to 20 other influencers that are in the same exact niche
It's like for example Rob I know he's in this niche as well
and so I would just go through and I would message all these people and ask how much it would be for a
sponsored post on their profile
And typically they're gonna have if they're gonna have a decent sized following like this guy's got four hundred seventy five thousand followers
they're going to have some type of rates in place to be able to just give you right out of the gate and then you
Can go through and track and measure, you know
Is this going to be worth it to be able to get so you come down here?
It's really important to see how many likes and comments that each person's getting because really anyone can go and buy
followers that are like fake followers
But you want to make sure they've got a good
Following but also they've got a good connection with that following
So if they're getting a lot of likes a lot of comments all that stuff, then you want to make sure
that that's happening so that if you're gonna go and invest money into a post is
It actually going to be engaged with are people gonna actually see it or you can actually get clicks to your website
And if that's the case, then it's definitely a worth looking into as far as investment goes
All right. So that is the first way now, let's jump over here. This is kind of Facebook's Instagram advertising page
Which gives you a quick run through and we're gonna hit some of these different points just so you have a basic understanding
Of all the different ways that you can market or advertise your business on Instagram and then we're gonna actually jump into the Facebook
Ads manager and set up an Instagram
Advertising campaign, okay
So right here, there's a few ways that you can go through and create different posts on Instagram that sponsored post
So obviously you could do just a photo ad right you guys have seen these before if you've been on Instagram
It's basically just a picture just like anyone elses account
But it's a sponsored and then we'll have a call-to-action link and then down below it
So there's not going to be any a headline sub-headline or anything like that?
But there will be a call to action and then down below in the actual description area. You can write some text
But if you put a link in the actual description area, it's not going to be clickable
Just like any other link within Instagram, but you can have the call to action when they click on the actual photo itself
Okay
so obviously you have video ads the thing you got to remember is that if you're setting up a
Video ad that's going to be both on Facebook as well as Instagram
So the video ad can only be 60 seconds long, okay
now that's really important remember because if you're setting up a video ad on Facebook
You can actually be really as long as you want. Whereas with Instagram it can only be 60 seconds long
So if you're trying to make an ad that's going to be both on Facebook and Instagram
It's got to be less than 60 seconds or else it won't show, okay?
also
You can have these carousel ads which are really nice especially as far as like if you're doing e-commerce
Product or even if you're in real estate and you're showing a home a listing, you've got multiple photos of that home
People can scroll down and flip through all the different photos and so it's just like an Instagram photo ad
But you can have multiple photos, which is really convenient
Okay
And then right here
We've got the story ads which this is basically you can have a photo or a video but Instagram launch stories kind of copying
Snapchat back in the day, but basically it's gonna be at the very top once you jump on Instagram
and so as someone's clicking on the different stories as they're clicking next it'll pop up as a sponsored post between
their friends stores and the next friend stories
And so once again, there is a limit on the amount of time you can have on this video
I believe it is 15 seconds. Let's see if it's got right here
So it doesn't have the time but I believe it's just 15 seconds
so you got to be aware of that and
Also, another thing is if you look at the way that someone's gonna be holding their phone when they're we through their story adds
They're gonna be holding it vertically
So if you're shooting a video ad that you're wanting to promote to everyone you're wanting to shoot that video
vertically on your phone because then if you shoot a
Horizontally, it's just gonna show up kind of small right here
And that's gonna have a lot of black where you're not optimizing the real estate on that phone
And so it's just you want to make sure you know where you're gonna be actually
Showing this video ad whereas like up here. You can make it a box. You can shoot it
Vertically, you could shoot a horizontally. There's a lot more options if it's just in the Instagram newsfeed
All right, they cut me down here collection ads
This one's really good for e-commerce stores as well where you can have a lot of different images
You can honestly on Shopify
You can track based off what products people have looked at and then based off what they've looked at
You can reshow that to that person on instagram
So there's really some powerful things that you can do with Instagram advertising and setting all this up
So like we said earlier there's a few different ways to go about doing this one
you can obviously connect with other social influencers and ask them how much it would cost to do a
Sponsored or promoted post on their page. Typically it only lasts a certain amount of time
but honestly at the end of the day the weight Instagram and even Facebook works is the posts typically are only relevant for about
24 to 48 hours and then it just gets lost deep into the newsfeed so you don't really need anything longer than that if you
Want more exposure then you could just pay for
multiple posts over the course of let's say five to seven days and you can get more people coming in and seeing your business and
Your products and generating more leads. All right, you can also go through and advertise within the Instagram app
So if you have a business profile
Just you make a post and you can hit this promote button right here as you seen and then the way I like to do
It is going into the actual ads manager, which we're gonna do here in just a second
I'll break down and show you guys exactly how to set this all up
But you'll go to the ads manager and it's just like creating a facebook marketing campaign
but instead of choosing to post on Facebook you're choosing to post it on Instagram and obviously if
the creative fits both platforms
Then you can say hey, I want to advertise both on Facebook as well as on Instagram. Okay, so coming over here
Let's jump in and I'll show you guys how to set this up within the Facebook Ads manager to target people just on Instagram
So we'll come over here and on our Facebook page. We'll go to the ads manager
We can access it right here or in the drop down in this right arrow
So we just click on create ads or manage ads?
so I'm just gonna come over here click on ads manager and
This will take us into our Facebook Ads account
Now if you have never created an a Facebook Ads account, it's gonna walk you through the initial creation, but right here
These are your Facebook advertising
Campaigns. Okay. So what we're gonna do first is will click on create to create a new campaign
And at first it's gonna ask us what is our marketing objective
So what do we want to accomplish by creating this advertising campaign? And the cool thing is that
Facebook Facebook is also Instagram. So Facebook bought Instagram for over a billion dollars
So when I'm talking about Facebook, it's the same thing for Instagram
But they have so much data on every single person on their platform. They know their age. They know their gender
They know what they like what other posts they like what accounts they interact with
They know if people are more likely to watch a video on
Instagram or on Facebook and so because they have all this information
When we're going through and creating a new advertising campaign
We can tell
Facebook aka Instagram
Which campaign what what type of objective of what we want to accomplish with this campaign?
So for this example, let's say we are just wanting people to click off to our website
Check out our Shopify store opt-in to one of our landing pages or visit our website or blog or anything like that
We'll click on traffic right here
And that's basically we want people to click from Instagram and go to our site
Okay, so well come over here. We'll name it traffic
Demo, you can really name it whatever you want
but I like to kind of like give it a name of something that I know if I see that later on the road if
I'm looking through all my
Advertising campaigns. I know what it is specifically for so we might even do down
And they call it demo IG for Instagram obviously and then we'll click continue
Okay, and now this is where we're gonna choose our audience of who we want to target and we're gonna choose our placement
Okay
So the placement is do we want to show this ad on Facebook do want to show it on Instagram?
We want to show it on the Instagram newsfeed do want to show it in the Instagram stories
Where do we want to actually have this shown? Okay, so we're gonna come up here and give this a name as well
So we'll say IG and we'll say people in
Dallas for example, okay
So right here this traffic website, we don't have to touch anything right here the dynamic dynamic creative right now
We don't have to mess with that to offer anything like that. We'll come down to the audience
And this is where we choose who we want to actually show our post to okay?
So let's say that we are in the fitness space
So we want to show it to you know people that are interested in fitness
So if we come down here, we probably don't want to just say fitness in general because fitness is pretty broad
Like is it gonna be more focus for men or women?
It's gonna be more focused on weight loss or maybe you're trying to get a 6-pack or build muscle anything like that
So we want to actually get a little bit more targeted with our advertising so it's not just speaking to
Everyone out there. So for this example, let's say we have a product or service or something
Whatever it is that is close to since where we've kind of been coming with the whole Fitness route
Let's say it's close to like p90x like at-home workout video training program
Maybe we've got like a little home workout course or something to go through and build strength build muscle get get fit
So we can come in here and for the detail targeting we will type in
p90x
Ok, it should have something so we've got about 1.4 million people in this audience
so instead of this Dallas one will say Instagram will say
p90x
Alright, so now we'll come down here
And as far as the location really that like I like to typically start out with just the US
But you could go through and do the US and Canada or wherever you're located
Whatever country you're located or wherever you want to have your ideal target customers and then as far as the age goes like p90
is pretty general pretty broad so all this leave that open-ended if you do have a
Specific market, like you're wanting to go through and work with women ages 18 to 30
You go through and put that in there. The one thing to keep in mind when it comes to targeting and your audience size
Facebook typically likes larger audiences and based off of your ad copy and you're creative
So whether it's a video or image Facebook can kind of target who the ideal people are that are more likely to actually engage
With that post and click to your website. So make sure you guys keep that in mind a lot of people
I feel like a lot of beginners go through and they try to get all the interest is like super narrow down super niche
They try to go and get a specific age range and get that exact person super ideal and a very tiny audience
But typically what I found is that your advertising dollars are better spent leaving a little bit more wide open
But giving Facebook just a little bit of direction
So make sure you keep that in mind as you're going through and creating an audience to go through and target
And then coming down here to our placements now, we're setting up an Instagram app
Facebook says that the automatic placements is
Recommended but that means this can be shown on Facebook on
Instagram on their audience network every place that it that Facebook can actually go through and show an ad
And I don't love that because if you go and have a video
It's gonna show up different on your stories on your Instagram newsfeed on your Facebook newsfeed
And so I usually like to go through and select specific
Placements so that my ad creative is actually gonna match up with that placement. Okay
so will come over here will click on edit placements and
I don't want to do anything on Facebook because this is a tutorial on how to go through and mark it on Instagram
So we're gonna uncheck this
we're gonna uncheck audience Network uncheck messenger and we're just gonna focus on
Instagram now
If we wanted to just to show up in the news feed then we just click this and we can uncheck the stories or vice-versa
If we just want to do the stories, we'll click on that and uncheck the feeds
But we want to make sure that whatever creative we're using. So whether it's a or image or whatever it is
It's gonna actually match up with that specific placement. So let's say for this one. We're gonna do an actual newsfeed one
we're gonna uncheck stories and then we'll come down here and we can choose a
Budget of how much we want to spend now we could do a daily budget
so let's say we want to spend five bucks every single day or ten bucks every single day or
We could say hey we want to do a lifetime budget and over the course of the next month
We only want to spend let's say we've got a hundred bucks to go through a thousand
We've got a hundred dollars to go through and spend on our Instagram marketing
Okay
but typically what I like to do is I like to do the daily budget because if the campaign is performing well
Then we can just leave it running and if it's not performing well, then we can always go through posit cancel it. Delete it
Whatever we want
So we'll come back here to the daily budget and we'll just run the ad set
Continuously starting today and maybe let's say we're gonna start out at five dollars per day
All right, so five dollars per day, it's gonna be over the course of a month
It's gonna be about a hundred and fifty dollars or thirty five dollars per week. And then as far as the
optimization for ad delivery it's saying link clicks, which let me just kind of break down the difference between link clicks and
Landing page views so anytime for link clicks anytime somebody taps on your ad on Instagram
Facebook will charge you and that will count towards the cost per link clip
But if somebody's in a spot where they don't have a good data or good Wi-Fi or anything like that
Then they might never actually pull up your website your blog your ecommerce store
Whatever you're trying to send them to so if you want a little bit more accurate data of how many people are actually
visiting your website
I like to do Lannie pageviews because that means they not only clicked on the ad but your page
Actually loaded so you want to make sure that happens and that's able to be done with the Facebook pixel
Which I have another video showing you how to create that how to install out how to do everything
So we'll add that up here in the top that you guys can go through and watch that if you're unsure on how to go
Through and create the Facebook pixel install it and everything like but this is going to give you a lot better
accurate data when it comes to tracking people that are actually clicking and
Seeing your website, your cost per landing page view is going to be a little bit higher than your cost per click
But it's just gonna be higher quality information
So from here, we'll could choose landing page views and we'll click on continue right here
And this is where we're gonna actually create the ad of what people are gonna see inside their Instagram
Newsfeed. Okay. So right here
we're gonna choose what Instagram account we want to go through and show it from so if you haven't connected an Instagram account
They're going to ask you to connect an Instagram account and then we can choose the format
Now we talked about I showed you kind of up here. There's a lot of different phone formats. The collection ads the story ads
Carousel video ads and photo ads and so this is where we actually choose this. Okay
So let's say for this example
we'll just do a single image ad it's the most common the most basic but just scrolling through you'll just see an image and
So coming down here
We'll upload an image from our desktop if you already have one you want to use
Or if you don't have one you want to use but you still want to use a professional-looking image
Facebook has a deal with shutterstock where you can have all these free stock images that look really nice. So if we click on this
We'd come in here and let's say we'll type in fitness
Okay, so we'll see like what different posts they've got so this one looks like okay
It's both men and women this might even be a p90x type of workout. So we'll click on that. We'll hit confirm
Okay, so this will be what the image is looking like
This is a little example post of what our ad is gonna look like on Instagram
Okay, so it's going to have our profile picture
it's gonna say sponsored ad and then we can go through and add some more information and you can see kind of like
The Shutterstock and all that stuff here this watermark
Once it goes live that's not actually gonna show up so you don't have to worry about that
Okay, so then we come in here. We type our message
Maybe it's like get our free
seven-day
workout series
Or whatever it is. And then let's say you our website is we'll just say Google for this example
Okay
So we'll just copy and paste this and we'll put it right in. Here's our website URL and
Then I usually like to have for the the call-to-action. I usually like to have learn more
Okay, and you can see the pixels missing from this page because Google doesn't have a Facebook pixel on their page, obviously
but as I mentioned earlier guys
If you want that Facebook pixel tutorial on how to install that on your page and help you with your Instagram
Advertising and the tracking track and everyone that's coming to your page
I'll have that link to the video up here that you guys can go through and check that out and watch how to do that
Before you actually go through and set up your Instagram marketing campaign
Okay, so then from here guys
That's pretty much it
The it's really going to be important what you throw in here into your copy
of what you're actually saying to get somebody to want to click and then also the image the goal of the image is to get
Somebody's stop scrolling and check out what you have to offer and then the actual text right here is to sell them on
clicking so the image is to get them to stop scrolling and
Then the text the goal is to sell them on why they should click not necessarily sell them on your product
That's what your sales page should do. But to sell them on why they should click
Alright, so then from here, all we got to do is hit confirm and you are done. You are good to go
That is how you set up a full Instagram advertising campaign. Alright?
So once again guys if you want my free Facebook Ads mini course
And it goes into Instagram as well as well at my face Facebook ads and Instagram ads cheat sheet
Down below in the description as well as in the top comment
You guys can go through and download that a hundred percent for free
But just as a quick recap of the three different ways to go through and mark and advertise your business on Instagram
You can go through find other Instagram influencers that are in your niche reach out to them
Find out how much it cost for a promoted post
so obviously for this Fitness niche you can go through and find these different influencers and
Think about who your audience is going to be following obviously. These are male Fitness influencers
So that's gonna be different than the female fitness influencers based off your market
Then you can come over here and as shown down here on this page you can ties within the Instagram app
So if you have a business Instagram profile
You can make a post and promote the post
Directly within the Instagram app or my favorite way to do it is going through into the ads manager on Facebook on your computer
Just because you're able to have a little bit more leeway and a lot more
Options when it comes to your targeting your setup and all those different things
So that's really the way I like to go through and do it
So anyway, if you found this video helpful, go ahead give it a thumbs up also drop a comment down below
Let me know what you think. I would greatly appreciate that
And if you guys are brand new here to the channel
Make sure you guys subscribe and hit that notification bell because we launched new videos every single week on how to generate more leads
Make more money and grow your business, right?
So thanks so much guys for watching this complete tutorial of advertising on Instagram
I hope that it helped you with getting started with marketing your business on Instagram and
Even on Facebook and all these different platforms to be able to go through and grow your business
And with that said thanks for watching and I'll see you in the next video
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