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Tricia: Hi. I'm Tricia Clements, Chief Fur Wrangler with MuttButs.com. In this video,
I'm going to talk to you about some different ways that you might be hurting your
website's search engine rank with even knowing it. Make sure you stay tuned to the
end because I have a free download of different things that you can do to actually
boost your pages ranking. I want to talk to you a little bit about what's called 'No Follow links'.
If you haven't heard of that, that is basically just the coding that is put in on your
website on a link when you link to an external site. You can also do it on internal
sites, but the main thing is is that if you have a no follow link coding put in, that
basically tells Google and other search engines not to count that link towards the
other site to boost their search engine ranking. The reason Google does that is
because if, let's say, for instance, you have an affiliate.
You may have an Amazon affiliate. You may have other affiliates where you may
reference something, and if someone clicks on that link, that takes them to a site,
and if they'd make a purchase there, you will get some sort of credit. It could be a
credit. It could be the actual percentage. Google does not want to give that site a
boost for you referencing it because you are sending somebody there because it is
something that you would actually benefit from.
A lot of different examples of that are affiliate links like Amazon. Also, if there's a
sponsored ad, if you're doing a post and it's actually sponsored and you're getting
paid for that. Other things include paid links. If someone pays you to put a link on
your site. You need to make sure that you do include the no follow coding in there,
and I will have that included in the download that you can click on, at the end of the video.
Make sure that you are doing that coding so that Google could actually ding you on
your ranking if you do not include that no follow link and it goes to an affiliate page or
something like that where you are actually getting a benefit from that. The reason
Google does this is because they don't want any ranking for the other page to be
influenced from getting a lot of links to them. For instance, there may be another
company that you are an affiliate with.
For instance, I have post planner that I use for my social media and I have a link on
here for that that has a no follow link. I also use when I transcribe my videos like
this, I use GoTranscript and I have a no follow link for that because they have—
they're companies that have what's called affiliates. If you refer someone to them,
and they actually sign up and purchase some of the product or services, then that
will come back in typically-- they'll typically give me a credit on my account or they
may have a dollar amount and send actual money.
It just depends on each affiliate. The main thing is this, that Google does not want
that to boost the other companies' rankings because that is something that you're
getting paid to send people out to that. Now, typically most links are follow links.
What that means is anytime you link to another page. Let's say I have a blog post
and I am going to link to a great article that gives you more information on the topic,
and goes maybe into more detail than I'm discussing or really has a different point of view that I want to show you.
I will do a, what's called a follow link because that-- I'm not getting paid for that, I'm
not getting any funds back from that. They're saying that's a good link. They want to
give them some juice for that. When I say juice, I mean help in their ranking on the
search engines. You want to make sure all links are follow links unless you put the
coding in for no follow. That's important. Again, all links that you do are follow links
unless you specifically tell it to be a no follow link.
Basically, what that means is if you see a link on my site, you will click on it and you
will go to that site. You won't notice any difference between a follow link and a no
follow link. However, when Amazon and a different search engine sees that, they
know that basically all of their bots and their spiders and all of the different things in
the background, when they are using that for the algorithms for Google and the
other search engines, they stop there and they don't follow out to that other site.
That is something you need to be very careful for because if you have affiliates,
sponsor links in your blog, in your site, and you have them not set up as a no follow
link, Google will ding you and that will hurt your pay drinking. Make sure that any
affiliate sponsor links are no follow links. I have a free download for you. You can
click on it in the description below. It is a list of different things that you can do for
your website to help boost your SEO or Search Engine Optimization.
Basically that means it will help your rank on the search engines organically,
meaning not paid for. That's really something important that you want to focus on. I
have a full list of different things that you can do free to your website to help
increase your rank on search engines. I hope you like this video. Please click the
like button, share it with your friends, and subscribe.
I'm Tricia Clements with MuttButs.com. Thanks for watching and I'll see you in the next video.
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