Hey! Today we will be talking about Mood Board and how to create one. This is the
most exciting part of the brand styling in my opinion because that
actually defines how it will look, how it will feel and where you should Focus so
creating a mood board is really important because that will be your
essence. What you want to gather together is of course it is your personality but it
also your ideal clients kind of needs and something that will attract them. Mood Board
is very important because it the whole essence of your brand style and it
definitely needs to be something new something meaningful for you for your
values for your whole entire business model but it also is super important
that it appeals to your ideal client so while you are creating a mood board keep
in mind: Is that will attract your ideal client? Is that will be to them like
neutral or is it to make them feel the emotions that you actually want them to
feel so when you're creating the mood board, of course, it is you, it is all what
inspires you, what motivates you what makes you want to "Yes!" I want to wake
up and just do and rock my business! But in the same time it should bring and
evoke emotions what you want to receive for your potential clients. There's
couple of different ways how you actually can create your mood board and
today we will look into two of them. The first one is more of actual touching and
feeling those textures and feeling those forms and feeling those emotions more
deeper so we will actually use all that what I have gathered here together to
create a mood board and to get inspiration and the second one is a
little bit more easier to go back and to
check this out and it's over into the Pinterest. I love
Pinterest as so many things you can do and that's a great place where to create
mood board as well. Why it's important to create a mood board which you
actually can touch and see is just keep you Focused. To keep you focused every
day as well. After your actual Brand style is done , shaped and tweaked up
you don't want to lose this focus so you want to have somewhere in front of your
eyes this mood board where you can look into it get inspiration and create
your content it's also great for your video backgrounds and so on and of
course lot of details you can just wear or use and
and just hell around you all the time if you do create a mood board as a collage
or in Pinterest board then it's also a good idea to print it out and to just
make it somewhere actual touchable and visible in front of your eyes so when
you start and create actual physical mood boards just like to put together
things what inspires you do not overcomplicate it yes I mentioned that
it's supposed to attract your ideal clients but first it's important to make
sure it's actually you and it reflects your personality so the task is to
gather together things but really inspire you you can be something from
your dirtier things something from jewelry something from books from your
ex eyes something from equipment something from anything basically what
is around you and what inspires you in your everyday so I expect you have some
things what you can use and as well as just like considering colors what makes
you feel great but what makes you feel amazing and what you would resonate with
your brand as well you can just like pick those things which is in those
colors so I hope I did here together a lot of different objects and think out
what really inspires me what makes me happy and let's make Moodle order them
as you can see I have different details so I have something from my accessories
what I use and what makes me feel great
and I do how some of my everyday things which as well just inspires me here's my
board I love to use it for my blood laced so let's use some sue : yeah very
important for me as well as those crystals those are all things with
inspire me you can take anything with his eye on you it can be crystal travel
really accessories it can be basically anything if that supports your brand
messaging and if that your assets eight-speed you and your personality
amazing put it all together and see how your brand our new board is coming along
and here you can see result so this represent that my style is edgy but a
little bit romantic as well here you can see that we do care about natural
cosmetics it just reminds yes I do love candles and again
pretty symbols with nature of course I work with colors a lot of black and
white and gray in my branding some aqua colors and teal just really mutant same
as this pillow it's really big part of my bending marbles and grace and some
Agatha shades
definitely crystals and just small to tell so cool and smoke and art lip
Natalie plums the geometric figures something a little bit
from the mythical world as well as a lot of notebooks that is something that is
really important to me for me and all the different strings and accessories
so this whole course lovely month belly and obviously is in a light bubble goes
nuts again one of my symbols in my running so this is basically how my mood
board hopes if we take a look in that physical world if we want to touch it if
you want to get inspired by looking at it and those are things with are usually
around me what I'm wearing what is just next to me every single day and keeps me
focused on my let's head over to the painters and create a board for you so
this is another way how to do it so go called my mood board or whatever you
want and create at least 50 things with things you are attracted to and you're
passionate about a new life to your brand so you can search first with the
mood words and see what is out there already maybe you can get some
inspiration you can all search nature you can share search shapes you can
search fonts animals and anything else would you really like is it outfits
accessories for well maybe some other things and then after you can go and
look back so here is my mode board and as you see
it's pretty similar as we already did this physical board so the colors are
the same I was pretty much the same so you can do
it either way and you can save this Pinterest board and you can show to
anyone you need or you can get inspired yourself how this information is
valuable for you and you will make the best mood board possible for your brand
you have now a lot of inspiration and you have a task to do so go create you a
mood board right now no matter what is it physical or is a poet independence it
will make a huge difference in your unfailing process and it will also help
if you are working in the future together with designers for some of your
projects or launching new products ourselves it will help you to nail down
how exactly should look you would end up in motion to do the work because now
when you book on those things you are having certain emotions again you can
ask your ideal client find out somebody in social media who are true your ideal
client and ask them how do they feel is that something what is attracting them
so that's gonna be really great perhaps to do as well now head over to the
Pinterest and make it into the sport or if you are ready for creativity and
spend some time with life visualizing definitely gather together some things
but really truly inspires you and make something like this and and take photo
of it print it out and hung somewhere that you always can look back or in the
best ok keep those things close to you so then they will inspire you daily
thank you so much for watching and I will speak with you really soon















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