- Okay everyone, again, we're here with
Daniel Dipiazza from Rich20Something.
- I'm so impressed that you pronounced
that name correctly without me having
to tell you, can I say that?
- You know what, it's uh, you know who played
Dodgers Baseball, Mike Piazza.
- Exactly, but that's why I know
you're a senior millennial 'cause you know that.
But young people wouldn't know Mike Piazza.
- Most people don't, yeah.
- Most people don't, but he did
play Dodgers baseball, so congratulations to you,
thank you for being able to phonetically
understand a very simple name.
- But Rich20Something, so you have built
your Instagram brand to 250,000, quarter of a million plus.
- [Daniel] 233,000, but we're not counting.
- Close enough, right?
Just call it 250, give or take.
- [Daniel] 250, give or take.
- [Eric] 250k, and what has that done for you?
'Cause what I've seen with a bunch of people
out there with large Instagram followings
is they're starting to go live a lot
and that almost becomes their way
of generating leads and then generate sales for example,
so what are you doing exactly
with that following, first and foremost?
- It's really cool, you know the thing about it,
I was watching a video earlier today
by this author, Alex Wolf and she was saying
that the interesting thing about social media now
is that it used to be that brands had,
the reason that brands were so attractive
is because they had a unique brand perspective
and customers and consumers would go to those brands
to consume the content that they wanted
from their preferred brand perspective.
So like MTV has this certain perspective
on the world and they create content
around that perspective.
Well now, content creators, I.E. influencers
are the channels and we are the ones
with the branded perspectives.
So people come to my Instagram channel
because there's a certain way
that I view the world that they vibe with,
and I didn't really know that that was going to be
the result of starting a social media channel,
because you have to understand, starting Instagram
2014, I had a reference of social media
that was like 2010, 11, 12, and at that time
social media, at least for me, at least I wasn't
an influencer was like posting to your friends and family,
I didn't really know how it would affect my life,
but now I see that it has become something
that allows me to create something out of nothing,
because as a content creator, as an, I don't even know,
can we, I want to stop using the word influencer,
but that's the word we have for now is an influencer
as someone who's in the public space,
now because of that platform, going live,
all these different products Instagram is coming out with,
IGTV, Stories, posts, I can put an idea out there,
I can instantly validate it, I can
find customers immediately, and this is something
that wasn't really available to individuals
that weren't heavily entrenched brands even five years ago.
- Right, you see a lot of influencers out there
that got like millions of followers,
like two million, ten million, whatever,
and it seems like all they know how to do
is sell the sponsorships, but I know for you
for a fact like you've actually looked
into what you can do beyond that.
So how are you leveraging that following
right now to help with your business?
- That's a good question, so you know I made kind of
a pivot recently and Rich20Something
is still a website, and it's still a brand,
still like exists as a corporation, you know,
it's actually the parent company of my other stuff,
but we've started a new company called Alpha Mentorship.
And Alpha Mentorship-
- I like that.
- Yeah, it's a platform to both train and invest
in the new generation of entrepreneurs.
So what we're doing is we're creating a company
that does hands on training with entrepreneurs
and then redistributes part of our revenue
as Angel and VC funding to the same
community that we're building.
So I'm using my personal brand
to direct public attention to the new company
we're building, even though I'm not the face of the company.
And I think that's the really smart influencers
will see that the biggest opportunity
isn't in them pushing other people's brands,
it's in building something and creating something new.
- Right.
- But that's harder, it's harder, so I can see why.
- 100%, and so just to give everyone an example,
I mean the other people I'm seeing
I was talking about earlier, they'll do a live,
and that's almost like doing a live training
and you've got like 10,000 people coming in
and you can just direct them to hey, go to this
link, swipe up, and then you can
go check out whatever we're offering.
Is that kind of what you're doing?
- Yeah, I mean, that's part of the strategy, you know,
I think, one of the things that I think is interesting
is that it's not just one channel,
this is IG that we're talking about,
but really, the real way to connect with your audience now,
it has to be a multichannel approach.
You know, because everyone is so distracted,
and they're everywhere, too, so usually what happens
is you start with one channel that gets really big
and then you have to expand by taking the audience
and growing other auxiliary channels
with that one main channel.
So I might do a live where I direct them to a link,
or like for instance, I'm doing,
I'm just pimping all my own stuff now,
I'll put your mug out like this.
And I'll pimp out my own stuff.
- Check it out, SingleGrain.com.
- So I'm doing a creative live presentation
in September which I'm really excited about,
and so I did a live on that, I was like hey guys,
special announcement, I'm doing creative live,
here are the dates and here are the details,
and people will then DM me and it creates
real conversation, but it doesn't mean
that you don't also use the email list,
you know, you'll use Facebook, you'll use YouTube,
we're on YouTube right now, and it creates
an ecosystem where if you're doing it correctly,
people feel like you're in every place that they are.
- I love that, and we're gonna talk
about that actually in the next video,
so we're gonna talk about that
and we're gonna talk about how Daniel
got his following to quarter million followers.
- I'm not gonna reveal that.
- He's gonna reveal it, in the next video, see you there.
Alright, Daniel, thanks so much for doing this,
and for those of you watching don't forget
to watch next video in the playlist over there.
- Watch it over there, it's somewhere over here.
- And then-
- Subscribe.
- Subscribe over there.
- Oh, oh, I gotta tell you guys, too,
Daniel DiPiazza TV, type it up in YouTube
right now after you subscribe to his channel.
I need you on mine, I need to get to 10k, please.
- You gotta go there, see you tomorrow.

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