- Hey everyone, this is Andrea Huspeni
and I'm the Special Projects Director at Entrepreneur.
I am here with Chris Winfield. - Hello.
- A marketing expert and entrepreneur himself.
We are bringing you the second season
of Tough Love Tuesday.
It's our Facebook series which reconnects
side hustling entrepreneurs with some of the best advice,
resources and tips from great great experts
including Susie Moore, which we
will get to in just one second.
- Hello.
- Just to give you a little bit
of background, besides working at Entrepreneur,
I am also side hustler I have my own website
This Dog's Life, which is a website for dog lovers.
And as side hustlers everywhere,
I face the same issues that you guys face.
I'm struggling with how little time
I have each week to bring my passion project
to the next level.
So during this series not only am
I gonna be getting some advice
from these experts, but they're going to be
sharing with everyone how to grow
your audience, grow your customer base.
Grow your brand and most importantly, make money.
To kick off the second season of Tough Love Tuesday
we are actually gonna be talking about if you're
ready for a side hustle today.
What the perfect side hustle should look like
and some productivity hacks to make sure
that you do not burn out while
you're doing your side hustle.
To help us with everything here we have Susie Moore.
She's not only a life coach, she is also
the founder of Side Hustle Made Simple,
and I am so so excited to have you.
I will have Chris take over and say
a couple more amazing things about you.
- All right. - OK go ahead.
- And about myself.
Hey guys, my name's Chris Winfield
as Andrea mentioned.
I'm an entrepreneur and marketer
based here in New York City.
Andrea didn't want me to talk
about the weather, but I will.
(panel laughing)
Pretty nice, and yeah we're so excited to be back
and so excited to have you here
because that's what this is all about.
If you can just take a quick minute
to let us know who you are, where you're from,
just leave a comment in the comments, obviously,
really quick and just let us know that.
Whole purpose behind Tough Love Tuesday
and this side hustle live show is to help you
get the advice that you need to really
take your side hustle, your business,
to the next level without any BS.
Without any, you know, filtered out garbage
that you're not gonna follow anyway.
So I have a great network of people
and I tap into that network to bring in the people
that I know, know their stuff,
such as Susie Moore, to my right here,
and that can give you the advice
that you're gonna need to take
what you're doing to that next level.
And it doesn't matter if you're a side hustle,
if you're and entrepreneur running a business,
this is stuff that's gonna work for you
no matter who and what you are.
The biggest challenges you face, how to overcome them
and how to take your business to next level.
So let's talk about Susie Moore for a minute here.
Susie's one of my favorite people in the world.
She has the best attitude but I'm gonna
actually read her bio because that's not sounding
all that professional.
So as a life coach and the founder Side Hustle Made Simple
Susie has helped thousands of people take the leap
from concept to creation, in making
their entrepreneurial dreams a living, breathing reality
by launching a risk free side hustle.
So to put that in English,
she helps make your side hustle.
She's done this for thousands of people,
help people to make it really, really simple
and help them to have a business that they
can never dreamed of before.
She left a $500 thousand job after her own side hustle
took off within just 18 months.
She's the author of What If It Does Work Out?:
How a Side Hustle Can Change Your Life.
Which was released this fall,
has the forward by Arianna Huffington.
- Yes.
- She's also a speaker and adviser to start-ups.
Her work has been featured on Today Show, Forbes,
Marie Claire, she writes for just about
every publication in the world.
- Including Entrepreneur. (laughing)
- Including Entrepreneur.
So, before we get started, before we turn it over
to Andrea and Susie, just do me a favor,
if you can just hit the Share button.
Tag somebody who you think this
can really use this right now.
And also really really important,
something just to know we're gonna be doing
taking time at the end to answer your questions.
Answer the best questions, so not just any questions.
So, if you have a question throughout
and leave it there somebody from Entrepreneur
will grab it and they're gonna highlight
the best ones and I'm gonna ask Susie your questions
at the end.
So if something comes up that you really
want to go further on, or if you want specific advice
for your business, ask that question, don't be shy.
Okay, let's talk about side hustles.
- Yay.
Thank you Susie, so much for being with us.
One of the reasons at Entrepreneur we did this series
on side hustles is that we noticed
that so many people are doing a side hustle.
And it's not just like in the entrepreneurial community.
Statistics, findings, whatever, coming out
with more people making money outside
of their 9 to 5 paycheck.
That could be just making extra money
or the dream of like having their own business.
So with so many people having side hustles
and also like hearing so many people want to start
a side hustle, how do you know you're actually ready
to do a side hustle?
- It's a very good question, a lot of people do ask this.
They say oh, am I ready, is it the right time,
should it be this or should it be that.
Should it be when I buy a house,
or after I have a baby, whatever it may be.
And the truth is the conditions are always impossible.
It's never the right time to do anything.
It's never the right time to make a big investment,
making a big decision whatever it may be.
Even take a vacation.
So you just have to start now.
There's a Chinese proverb that I love,
and I say a lot, that the best time
to plant a tree was 20 years ago
and the second best time is today.
So if you wanna build anything, and we do want time
in our business to have that time to create and build.
Then grow an audience, amass a following,
you want to start as soon as possible.
being truly today.
- I just planted that tree, today. (laughing)
- Today. (laughing)
- I don't know if everyone can see it
but yeah actually, the one right behind us.
- But mostly it's this feeling of readiness,
it's like no one really has it.
We never think, well okay, today I'm ready.
I woke up and I'm ready.
I've got my idea, I feel certain, I feel confident
and today's the day.
No one wakes up feeling that way.
So you just have to take whatever inspiration you have,
whatever idea really is recurring in your mind.
Do your research and then just begin.
Like the magic is just in the beginning.
And I think that we over critique so much
answer we procrastinate, and we put it off, put it off.
It becomes a big overwhelming, when if
we just took some steps to get started
we'd realize that business can unfold very nicely.
- So what about though, and I'm curious how often
this comes up with your students
or people that you interview, but just this idea
people are very scared of failure.
And just, you know, putting themselves out there.
I also think it's not so much that we're
really afraid of failure as much
as the people's perception of our failure.
But, how do you help people to,
first of all, is that something that is
kind of universal with, you know, everyone.
- Yes, yes, yes, yes, of course.
The fear of failure and fear in general
is what prevents us doing anything good.
There's an old saying that I love,
that fear kills more dreams than failure ever could.
- That's a great one.
- We just don't begin.
- Can you say that one more time, I want to get them going.
- That's a great lesson by Susie Qasim,
she said, fear kills more dreams than failure ever could.
So it's just a lack of beginning.
A lack of just going for it, and we fail before we begin.
It's like before you even start you've already lost
because you've decided not to.
Because of fear is ruling.
And, you know, everyone's afraid.
I've been to some of the most successful people
in the world, and they say if you're
not afraid a little bit in your life,
you're probably not even doing enough.
- I like the idea of here's your comfort zone,
and being right outside of that in the optimal anxiety.
So just outside, just enough, to be a little bit scared
your heart beating a little bit faster.
- That's right and you do that every day
or every week, there's something new, something scary.
That's how you just grow in leaps and bounds every year.
But as I deal with fear, and you know, some people
having this absence of fear, it's just not true.
They just learned to take it, manage it
and make their dreams more important than their fear.
So make their goals, their vision more important
than the niggling, oh but people will laugh at me.
Or what if it doesn't work out for me.
Because we all have fear, but it doesn't have
to be in the driver's seat, it can be
in the back of the car.
We just have to manage it.
It can't make our decisions for us.
- I think that's important, because I think there is,
and I wish I knew how to do this,
but how do you take that fear, you can either
turn into a negative energy or positive energy.
And the people that turn it into positive energy
are the ones that embrace it a little bit.
Embrace that scared, you know, being scared
and just using it to make them go forward.
That's what I've done.
Also, I think it's interesting, with side hustles
and people wanting to start a business
is what you sound like they're so scared to start.
It's like, even if you just did one little thing each day
it doesn't have to be a huge, huge thing.
It's like if you get your domain name,
or if you set up your email address.
Just making those little steps, it doesn't mean
you even have to commit, but you are
taking those little stops.
As you do it it becomes easier and easier and easier.
- Yes, and I you think about it, over the past few years,
if you did one thing everyday.
365 things at the end of the year, is a successful business.
I mean, you run out of things to do behind the scenes
before you have to generate your own paying clients
to propel you forward.
And the truth is as successful side hustle to launch
only needs three things.
- What are those things?
I was just about to ask you. (laughing)
I think it's got to be simple.
- It is, and we need to really lose a complication
and lose the mindset overwhelmed.
You have to love what you're doing.
And Andrea you clearly love your dog blog.
You love animals, it's very clear in the work
that you're doing and that's wonderful.
Because passion is everything.
In life we have obstacles, right, things go wrong
we have our difficult days, other things
can happen in our life, but it's our passion
and our why that will keep us going.
- You were just asking me, I told you
I was at this event over the weekend
we do hard stuff, that just gets learned.
But she talked about how the only,
she's only ever advertised or talked about
their why, she's like, so everyone else is talking
about their what, it's always
about my why, for Spanx and everything.
So that, I mean that was one of the big takeaways
so it's interesting you brought it up.
- What do you mean by that?
Can you give an example?
- So Andrea, why you have your blog?
Why create that, why don't you just instead
import things from China and sell them?
Or why don't you and some drag us all.
Why your dog co?
- I think it's just because
I love dogs and huge dog lover,
and I want to make dog parents better parents.
You know I want to make that the experience
of being a dog owner better.
I mentor and that comes with content
along with eventually eCommerce.
I wanna provide the best of the best for people
so that they have a better experience
and a better bond with their dog.
- Well you see right there, that foundation underpinning
it is you want dog parents to have better experiences
and then the dogs have better experiences.
That's a really wonderful, powerful, why.
- I just came up with that.
- It's there though, it's been there
but you haven't thought about it.
I love that she asked you that question.
- It was like right on the spot
and I was like shoot, what am I gonna say.
- The truth.
- But it's the truth, exactly, I love that.
- We can spend ages on a mission statement,
you know, crafting perfect language and that's great too.
But really the truth is it's very visceral,
it's like I do it because.
- Well and you know so what you're saying passion
with other people that have a bazillion ideas out there.
What should they be asking themselves in terms of
finding their passion?
Do you have things that they should be asking themselves?
- Yes, there are some great questions.
Often people will say, you know I have lots of ideas
and I can't distill my idea
or I really don't know I'm passionate about.
I think we do know what we're passionate about.
Maybe we're afraid to say it,
maybe we think we're not good at it.
Maybe we think oh, there are loads of
other people doing it, I can't play in that space.
Whereas competition is actually a good thing,
but that's not the point.
- Or if it's something that just is like our in our zone
of genius so to speak like when it comes easy
we think why would anyone want to pay for this?
It's so simple.
- Exactly, this which is how we always discount
also whatever it is that we're good at,
by not being able to internalize our accomplishments.
But when it comes to finding your passion,
there some great great questions you can ask yourself.
So if you were to life coach one on one for example,
a life coach might ask you what we like when you're a child.
Because of who you are when you're a child
is who you still are.
You just got to the the unlearning that you've
learned along the way of being serious
and taking everything, you know, so seriously
and being afraid of things.
Also, you know, what type of content you like to consume,
what types of books do you like to read,
what topic of conversation never gets boring.
If you're just speaking to your friends,
how can four hours go by, is it
because you're talking about fitness or politics
or fashion, maybe relationships, real estate.
I mean these things are great indicators
as to what you're passionate about.
Another great question I've had some really interesting
responses to this is if you could be anyone
for a day who would it be?
Right, so would it be Victoria Beckham?
Would it be some amazing political figure in your community?
Would it be someone who is an entrepreneur?
Would it be a great writer, like an author of a book?
So, when you can sit down and just clear some space
and ask yourself these important questions
there is so much that just comes up and you
can connect the dots in terms of what your passion is.
- That's so smart, because like you said
I think a lot of people have a lot of ideas.
And that was one thing I was thinking to.
So let's say they you're like whoa,
I like cooking and I like fashion
and I like fitness so how do you tackle one idea.
- So this kinda goes into the two
other things that you need.
To see what sets us apart with those passions.
- So part one is passion.
- Your why. - Your why.
- And what's the big question there for people to answer
- What is the risk of not doing it.
Like what will it do to your soul.
- Okay great, what's the risk of
not following your passion, your dream.
- Yes, exactly.
- I want you guys to think about that while we're talking
and, you know, come back and answer that later.
Or perhaps you know it right now.
What's the risk of not following your passion, your dream.
- Yes, so passion number one, that will
take you through anything.
If you have passion you can really
get through anything if you have a real clear why.
The second is proficiency.
So you have to be good at it.
- You just reminded me of something though.
If you understand your why, you can endure any how.
I forget who said, I forget who that is.
- Yes, it was Victor Franco who said that.
- What did he say?
- If you know your why, for existence, or for creating,
you can enjoy almost any how.
- He went through concentration camps,
like he wrote the Man's Search for Meaning.
- So fantastic story and his why was really
just to tell the story, to tell the story
of how you can choose, even in a horrible situation.
You can still choose if you will be loving,
or if you will be hateful.
and if you forgive and if you don't.
So it's it's a tremendous book,
a tremendous story, but your why will keep you going.
And it will make you fly.
When you think about passionate people
they are so magnetic and people, you just ooze charisma.
People wanna talk to you, people wanna work with you.
So you wanna be in your why zone.
Because it's not only sexy,
but it's gonna be lucrative for you.
Secondly, you have to the proficient, right.
I may love playing piano by I might
not be good at that. - Are you?
- No.
(panel laughing)
Or maybe I think I'm a great matchmaker
but if I've got. - Are you?
- No.
(panel laughing)
- So we're getting to what she's good at.
We're working through it,
this is how it goes.
- Strike the things out you're not good at.
- No piano, no matchmaking, what are you good at?
(panel laughing)
- Proficiency truly it has to be present.
And just because you love something
it's not necessarily enough.
Andrea, where you set your blog, and you share your tips
I mean you know that you're adding value, right.
By however much you want to bring a readership
and you're doing that, you know that
what you have to share is valuable.
- Yeah and I think that was one of the reasons
I started this, is I wanted to start something
in the to the dog world and I was like
I can do content, writing is a skill
that not everyone has, and I definitely didn't have it.
I used to actually my underground was in marketing
and, you know, I just practiced,
practice, practice, practice.
You know you develop.
I'm not the best writer but it's a skill
that not everyone has, so that's how I started this
and I do think that like,
- But do you know that it's helping people?
- Oh yeah. - That's the big question.
- Of course that, that but I was just thinking
there was just different ways you could do it.
- You are, I didn't know that there was dog sunscreen.
(women laughing)
I swear, I did not and I told Andrea
after hearing everything and then I needed it one day
and I went into a place by me
and I'm on the upper west side.
I figured every boutique on,,
and they looked at me like I was crazy.
Get the hell outta my store.
- Andrea knows, right.
- Yes.
- Yeah, and then I got it.
But that's helping.
- Yeah, I get it.
- So your proficiency, and also this is very common,
like not to put you on the spot, but what a lot
of people do is they day I'm not the best writer
or I might not be that good at X and Y.
It's like, you don't have to argue for your limitations
and preface every skill with that.
- I like that, you don't have to argue for your limitations.
- Before I do this spot, or this might sound silly but.
It's like no, you're a great writer,
you're a great entrepreneur and you're both fantastic.
You just gotta own it at some point,
and be okay with what you're good at.
Stand in it, in your power, it's up to you.
- I just wish we could have like a completely
other session on this because I think a lot of people.
- This is the session right here.
Get the most out of it.
(panel laughing)
- I think a lot of people do struggle with
when they want to build or launch a side hustle
is they always have that but.
It's like an eternal but, like I'm not good at this
or I'm not good enough, or I'm not this.
So how do you get over it.
- It's so interesting it's like everyone
you think you're insecure, we all think we're inadequate.
We're all struggling with something.
Everyone at some point is struggling with something.
You think everyone else is so confident out there?
Like everyone's feeling just like you are.
Stop over-thinking how like other people
are more talented or more competent.
It's like, you got it, right, start being on your side.
You have to start reminding yourself of your skills.
Remember your successes, and I mean I share this a lot
because I think it's important.
People are so picky about what they eat,
about what they wear, right, about who they hang out with.
But they're not picky about the thoughts
that they think, about internal self talk.
Arianna Huffington told me, she said,
I wish we could put a tape recorder to our brains
and play that we say to ourselves,
because we'd be disgusted.
- Oh yeah, you wouldn't say it to your worst enemy.
- No, but that's the quandary,
like managing the self talk is critical.
One of my mentors taught me this, which I completely
believe to be true, that confidence
is more important than competence.
- Yes.
- So you can be really talented at something
but if you're eating Doritos on the couch,
right, because you've got no confidence
to get out there, right.
Then your gifts are completely wasted.
It's like your gold is wasted.
But if you're confident, you can take average skills
and make them useful to other people
if you just take action.
- So number two isn't eat Doritos on the couch.
- No. (laughing)
Although, I like to do that.
- Before you reveal number three
is there, just because I know
that you love books and videos,
is there any books that you recommend for people that
might not have the confidence to get out there?
- Yes, I love the book
Feel the Fear and Do It Anyway by Susan Jeffers.
I recommend it a lot and you will
have a recommendation too.
- Read The Power of Your Subconscious Mind
by Dr. Joseph Murphy amazing it'll change your life.
- Really? - Yes.
- So good, Susie and I. - We're big readers.
- Yeah, so we always share stuff about it.
But, let me just ask you, with the, is there something
to help people like figure out
what they're best at?
Do you have something?
- Yes, so I created what's called
the Skill Distiller Formula.
Because some people struggle with identifying
their skills so that second part, that proficiency.
So the most important thing to do
is just to look at your history.
And this doesn't just have to be like the last 6 months
the last year it can be your life right.
And think about three big successes that you've had.
Or problems that you solved.
- Now, are those just business related successes?
or life like,
can it be anything?
- Great question, it can be anything
and it doesn't have to be impressive
by anybody else's standards right.
- Just you. - Just you.
So, for example maybe you helped a friend
through difficult divorce, right and you're just like.
- A Rock. - Yes.
Maybe you found and bought your dream house
like 30k under budget.
Maybe you have. - Not in New York City
but somewhere else. - Definitely right.
Maybe you helped a friend land a job after unemployed
like unemployed for a long time and you just really
like got in there and gave her some interview training
and polish on that resume, and helped them out.
Maybe you helped somebody who is really scared of dating
get out there and date, you know with some confidence
and have you have fun doing it.
So, whatever it is that makes you proud
to reflect on, what the problem you solved
or a success that you've had and dwell on it.
Like dwell on it, dwell on it, dwell on it.
- Write it down? - Write it down.
- Okay, get detailed about it?
- Yeah, get detailed because sometimes you say
you know, anyone could do that you know.
Anyone could just take that over,
or could have helped that person,
and that's just not true right.
This is part of the processing drill,
the discounting what it is that we're good at.
Because not only could no one have done it,
necessarily at all, but no one could do it
the way that you've done it.
So it's very important to identify,
get clear, write it down and have fun with it.
Because it's fun to reflect on.
Even a coaching session. - This show.
Yeah, this show this is a tremendous success.
When you think about okay, then the part two.
- Be humble.
- The part two is to identify the skills
that you've used to do that.
To create something, to solve something, or to help.
So in the interview, maybe helping somebody find a job
after a long time of being unemployed,
maybe have to add attention to detail with resumes.
Maybe you're a natural coach when
it comes to interview training.
Maybe you're a great networker who
can actually have hooked up your friend
with the HR directors or friends.
So even just just those 3 skills,
so networking, attention to detail, coaching.
They're tremendous skills to transfer into anything.
Truly into anything.
So that leads to part three, so considering
how those skills can be used in any way.
Yeah and I was gonna say I was wondering
if people are like I don't remember
anything I've done.
Do you ever have like, I don't know,
you can just ask your friends.
Put it on Facebook or something.
I don't know how you could word it.
How I helped my friends out in the past 6 months?
Thinking about something just to get the brain.
- That's a great bonus its always a bonus set
to ask people who love you who you trust.
To say how have I helped you?
What have I have you with?
Have I helped you solve anything,
have I helped you do anything,
and people will be honest with you.
It's kind of like a really nice pat on the back.
- Hopefully, it would be really sad
if they're like, nothing.
- Just crickets.
- You could be amazed, like somebody told me that
they said she didn't realize she completely planned
our friend's wedding.
Which is a big task for lots of women.
You know it's a big investment.
- It was pretty big.
She said without you, I couldn't have got
through my wedding because my even planner was lame,
and you kinda took charge.
And I'm like wow, being an organizer,
being a planner, you don't think
that's valuable as a hustle?
Even party planning what an excellent side hustle.
Photography, great side hustle.
I mean there are so many different ideas
like the only limits we have when it comes
to the success of what we can create
is other habits we just believe.
Truly, anything's possible.
- So, that's number two, identify your skills.
Okay, number three.
- Is to figure out how you can use
those skills in a new way.
So maybe it's obvious, maybe you want
to be a career coach in the interview example
or that landing a job example.
Or maybe you want to take those negotiation,
attention to detail, and coaching skills
and do something else.
Maybe you want to teach a knitting class
or teach a hobby group and you need to figure out
how to get connections how to negotiate your space.
The attention to detail you might
have in a great sales page.
These things are so transferable a life
isn't so one dimensional.
But like, even if you had a successful career
by any measure, you really already have so many skills.
We just don't appreciate them or acknowledge them,
a lot of the time.
- And I think, you have your skills
you figured it out and now you have to,
maybe you were just touching on this,
you have to see if the market.
- Yes, so when we think about,
you have to love what you're doing,
have to be proficient at it,
and that's kind of where the Skill Distiller Formula
comes in understanding your proficiency.
- Could people download that anywhere?
- You can go to my site.
It's in my book, and it's in part of my program.
- Maybe if somebody can link up her book
is it just like from Amazon or something.
- Yeah, fantastic, it's also available on my website.
- Do you want to say the title your book again?
- Yes that what if it did work out or does work out.
What If It Does Work Out?:
How a Side Hustle Can Change Your Life
and if you go to my website, which we'll include
you can purchase anywhere though, wherever books are sold.
So the skills inventory is important
because we often just won't reflect and own
and step into our power, we've gone over that.
But then the part three is there has to be a market for it.
So when someone comes to me and they say
oh I've got the brand new idea no one's
ever done it before, it makes me nervous.
- Unless it's Elon Musk.
(panel laughing)
- Think about it, Elon Musk has the resources
to spend on something new, a side hustle you want to spend.
- No I'm kidding, I'm not being serious.
I don't think he's coming to say hi
like can I go through that skills list?
- The way to think about it if somebody
wants to start something new,
you know and take a risk, excellent.
But there often is money and a loan involved with that.
That's where you want to make sure there's a market
so there's no money required
and there's very low learning curve.
Because you have a proven market,
you have people who are already doing it making money
and you can literally just model,
like model their businesses and add
your own unique flair and experience and why to it
which nobody else can do.
So the proof of concept, the market,
is very important when it comes to getting started.
You probably know there are very successful dog blogs.
- Yes. - All right.
- There's a lot of dogs out there, a lot of dog owners.
- I know, and that's what I was gonna ask.
and what we've talked about a little bit
is so I got my hustle, other people get their hustle
and like what do you do next and I know
we have talked about you gotta make money
and the first season of Tough Love Tuesday
we talked about my mistakes and I haven't
made money and this is why.
So for people that are more service based focused
or product based focused, how do you
start making money right away?
- Before you answer that I just wanna remind you
that if you have questions and want
to get specific things about you, your business,
get questions, feedback from Susie answers,
not questions hopefully.
Just leave your questions in the comments
right now or throughout, thanks.
- So depending if you have a product or a service
it can be two different types of conversations.
Essentially, if you have a service based business
with something like coaching, the only thing
you need to invest is your time.
Because there's not really any costs
involved with coaching somebody.
You need a place to sit or a telephone,
or a Skype maybe, that's all.
So service based is straight forward.
When it comes to a product you want
to secure orders before you create it.
I can give an example, so with my client Amanda.
She launched in the UK she launched
a stationary company so she wanted to create
kind of custom, beautiful stationary
and that's a great market, it's pretty niche and boutique
and if you wanna be an independent,
I guess, limiting retailer.
- What's the name of her company?
- Actually I can. - Sorry.
- Because she changed the name.
So what she did was she spent $100 right
she gave herself a budget of $100 to create some samples.
Right and it was right before Christmas time.
So something some gorgeous kinda different color
examples and then some happen to be your card.
Then she took photos of them with her smartphone
uploaded them to Pinterest uploaded them to Instagram.
Shared those links, right, with a very small community
that she created we've spoken about
probably email marketing on this program
and then just released like these
are available for pre-order.
The gorgeous thing that happened
was not only did she get orders and
she got orders because her stationary is beautiful
and she wrote a lovely note about it.
The script's actually in my book
includes the specific scripts.
- Specific script for what?
- For releasing email about our gorgeous company
and here are these gorgeous cards.
- I'd love to get that after.
Well, maybe you can share what that is.
- Scripts are so critical because it's literally
about their business and why it's special
She said, essentially, I've launched this business
and I'm very excited here are some gorgeous samples.
Literally, those $100 samples that she just created.
You know make them look very pretty
and then said if you'd like to order please do so now
there's a deadline for the holidays
deadline is to create scarcity, some urgency.
And and then she said it's gonna be a full week
custom wait time because she had to make them.
She didn't have any paper, she didn't create any stock.
She spent only a hundred bucks on these samples.
So people put in their orders, so she got
the money up front like with the PayPal.
Then she created with that and even
this full week wait time it just it communicates quality
and it's like when do those gorgeous packages arrive?
My custom stationary I ordered for just my family
or just my grandchildren or whatever it may be.
So, she spent a little bit on samples
put it out there, let the orders come in
and use that to then purchase.
While we're kinda on this topic.
- I have lots of questions.
- You also want to consider, because I
see side hustlers make this mistake,
you have to be cognizant of your margins.
Side hustling isn't about sales,
I never care about top line revenue,
I care about net to me.
So what's in my pocket after a book sale, a launch,
a client, whatever it may be.
Profitability, not just sales.
You only care about what you're taking home with you
in your pocket after everyone's paid
and all your costs are covered.
The amount of the stationary initially,
she was like, it costs like, two pounds a card,
I'm like, well you don't sell, and she wanted
to sell it for two pounds a card.
I'm like, no, you have to pad your margins early,
like be hyper-aware of them because profitability is what
will ensure your long term business success, not sales.
- I think that's, I love that, I think I'm gonna
definitely try it out because I'm formulating new product.
But you can do that with any product
it doesn't need not be like the stunning product.
You could come up with a product, get a sample and shoot it.
I want to do something in dental for dogs and teeth.
This isn't gonna be very pretty if I do an email,
but as long as you maybe have a script
and explain your story and whatever.
- Just communicate the value to your animal.
people don't really, they never buy the stuff, right.
They never think about the plastic or the paper,
they think me giving this card is
gonna just make someone feel loved.
Or this for my dog is gonna help them sleep better,
or have less pain, or yeah.
- Do you put that in your book at all,
the importance of communicating the value.
- Oh, yes, because people don't never buy the stuff
they buy a transformation, for example,
if you book a hotel room, you don't book the curtains,
that bed, the pillows, of mini shampoo bottles.
You purchased a break from the daily grind,
or falling in love again with your spouse.
Or a wonderful girls trip to remember.
That's what you're purchasing, so you really
wanna focus on that with whatever you're selling
and if it's, you said something some type
of product for your dog, like,
how will the dog feel better and happier?
And how will the owner feel better and happier?
Because we love our pets.
So that's. - And I think this is smart
because also, that's what Kickstarter is,
that's what all these crowdfunding campaigns are,
getting the orders before you make the product.
So you don't necessarily need to set up
a huge Kickstarter campaign, you can do something small
with the people that you've already communicated with.
- And this comes back to people buying your why.
Right, when you communicate your why
of why you're creating this, like there's a reason.
And think about it people buy their primary asset,
their real estate, their home, off plans all the time.
The apartments aren't even ready.
But they purchase and that also funds the building
the construction, so everybody's doing this.
I've seen mistakes that people create
like 2000 units of a product.
And it's like they've got garages full of it.
And it's like going to move it and it's like
that's not how you do what you want
to reverse that process and get the orders first,
get the hype first, people are happy to wait too.
If there's a delay on an arrival of something
it's kind of fun too, so that's another important thing
that you can remember.
- That's really smart, yeah.
- So, you have your business let's say,
you've got it moving, what do you do to not get burnt out?
As somebody who's a side hustler has, I guess,
a full-time job, plus they're doing this on the side,
- Maybe kids. - Maybe they also have kids.
- Aging parents. - Aging parents.
Exactly, so what do you do?
- So I have a few key productivity hacks
that I like to teach, which I've learned really
from CEO's that I've worked with
or who I've coached or who I've interviewed.
And I just applied them like,
like a machine, the first is learning to say no.
Because when you are saying yes and you are a pleaser,
and most of us are, you know.
You are taking on a lot more than what you can manage,
and that's we feel burnout, resentment, de-energized.
Whereas if you're working on things that you love,
it's different right that's why that passion
keeps you feeling alive.
You have to assess what's worth a yes
and what's worth a no.
- So I'm just going to play devil's advocate
and I always think about somebody watching and saying like,
I don't even have a business and I'm gonna
just say yes to any opportunity that comes to me.
So what do you say and I'm sure you've heard that.
So what do you say to somebody when that comes up?
- A business opportunity or any opportunity?
- Any opportunity, like how do you know,
how does somebody know what to say yes to
and what to say no to?
- You kinda know what you want to say no to
because whenever you are posed a question,
you want to choose the answer that feels like freedom.
That feels like excitement and freedom, right.
So I do not want to go to a cousin's christening
four hour drive away right.
- Sorry cousin. - Sorry cousin, right.
And I don't want to go to
a destination bachelorette necessarily
four of them in one year right.
You can send the gift, right.
- Will I get it free?
- Maybe free, I like to party right.
Maybe I don't need to go to that
if that meeting's not mandatory or maybe if I'm invited
to that luncheon and I can send somebody else
or I can just say I'd love to but I can't make it this time.
The hours that you just free up magically
by saying no is insane.
Plus once your hustle is up and running,
using a reason as your business is not only legitimate
it's very inspirational.
When I started saying sorry can't come to happy hour.
Sorry first to leave the bar tonight.
Sorry can't do brunch, can't do this whatever.
I'd say I'm working on my side hustle.
People's interest was piqued.
Just like what are you doing?
And I'd share, and they'd be like, I wanna do that.
Sometimes people will respect and honor you're time more.
Because if you're constantly available you're like
yeah I can do that, yeah I'll do that,
no worries I'll help you move and I'll help with that.
Saying yes is not gonna to work for you
and it's going to make you feel like unhappy
and that okay.
- Okay, So say no.
- No and such and don't spend
a single second feeling guilty about it.
And I know it's hard to say,
but give yourself a few seconds of guilt and then.
That's it and you also don't have
to get the full reason you can
just say I'd love to but I can't, thank you.
- I loved No is a Complete Sentence.
- Which I think is so hard, because you're like
I feel like a lot of people need a reason.
Like a legit reason.
- Yeah, you don't. - You don't
- And you'll see that.
- Let's try it, do you need a legit reason?
- No. - No.
- Actually, I love what Warren Buffet said.
He said that the difference, the only difference
between successful people unsuccessful people
is that successful people say no.
So when you think about it the most success people
that come to you in your business
the more people who want you.
So you want to get that down and practice it.
The second thing is to batch.
- Okay.
- Batching is like matching.
- Batching what do you mean batching?
- So batching means doing the same tasks at once.
So writing a blog post, versus responding to emails,
versus working on your website SEO.
You want to do them in batched time periods.
Versus responding to an email, doing an Instagram post
finishing a blog post.
- Texting somebody.
- I'm so bad at that, I have like
ten tabs open going, and you say don't.
- Batch right, so you close any notifications.
Shut the door if you can, turn off your phone,
give your sweet, little phone a break for a couple of hours
And if you just focus on blogging for two hours
for example, you will do so much more
than if you blog a bit here, blog a it there,
blog a bit on the subway,
blog a bit during a boring meeting.
It's like batching has magic because what we call
multitasking is actually just task switching.
- The whole idea of being a good multitasker
does not exist, there's no such thing.
It's just how it works.
- And the research that I've done shows that it costs
up to forty percent of your productive time
by jumping from this to that because your mind
needs to adjust, versus if you're in the writing room
with their glasses on, silence, cup of tea
It's almost like your in that zone.
And to compliment that, you want to do
your more important work on your golden hours.
- What does that mean, golden hours?
- We all have these hours. - Like Golden Girls?
(panel laughing)
I know you were talking about
your mom said like 75 is when your life begins.
- That's what they say, that's what they say
in their 70's the people are lovin' it.
We all have these hours in our day
where we're at our most productive.
Tony Robbins calls it our peak state
when we're just in our flow.
- When's that for you?
- The morning. - The morning, me too.
- I think it mostly is for people in the morning.
So for me I don't really book any meetings
in the morning if I can, try not to make phone calls,
I definitely don't work out or
do anything until after lunch.
If it's in the morning, I can like, power through.
And almost be finished with my day by 1:00.
Because I've used that time, and I'm not just
opening my four different inboxes
and dealing problems and then my inboxes
determine my day and my direction.
So, locking your golden hours it's magical.
You can produce like three or four times.
- What do you think, how long should a golden
is there a time frame?
- It's like three to four hours a day.
Some people real night owls and that works for them.
- And I think an important thing, an important distinction
to make is that a lot of people listening
will be like, well I have to get up and go to work
and you know, one thing that I found in terms of
my own success, or my own the people that I know
there is that there's always gonna be trade-offs.
There's always gonna be things that you have.
I wake up at five AM you know,
Sometimes, this morning, I woke up at 4:30.
I don't have to, but it's the same thing,
through trial and error and you know
through being exhausted at different times
and knowing, I just figured out what worked best for me.
It's also morning.
I do know people who evening is better,
but you have to make the, in order to,
you have to make some sacrifices, you have to be able
to make some trade-offs, so I think it's
a really important thing to point out.
- Yeah, it's absolutely true, in fact,
in my most recent programs I have a lawyer
who is writing a fiction novel,
and it didn't occur to her to schedule time to write it.
It didn't even occur to her, she's like oh yeah,
I'll get to that, you know we all feel that way.
I know when you come home eight PM after work
and we want to do is have a your frozen lasagna.
You're not like, oh, I need to blog now, and get in my zone.
It's like you have to schedule it
and if you use your golden hours
when you're working your hustle,
it will explode what you are able.
- That frozen lasagna sounds so depressing.
(panel laughing)
like the most depressing think I've ever heard.
I just had this whole picture of somebody coming back.
- You know, it's gonna be the Winter soon,
you close your door, you're like, oh great,
I've gotta work in my broken hours.
But if you worked during your golden hours
maybe like seven to even eight in the morning,
six to you know, even just thirty minutes,
the first 30 minutes can be potent of what you can achieve.
- A good thing to remember it that MIT
your Most Important Task, you just need that one a day.
You can have multiple ones, but and ideally
if you do that first thing, that's great.
- Yeah you're also done.
- It makes everything else easier.
- That's what I was gonna say,
before I go to work, I wake up for
about an hour to two hours and do stuff.
And I found that I should do it that way
instead of trying to do it when I come home.
When I come home I'll do emails or do something like that.
But like any creative thinking it's just
not gonna happen because I'm just exhausted.
So your mojo is in the morning, right.
So you want to use that magic
and like put it in your hustle, truly.
Another trick is to focus on what
we call completion-based planning versus
time-based planning, so instead of say
between seven and eight I'm gonna work on my blog,
you say between seven and eight I'm gonna
have two more blog posts live.
Which is a little start-up trick
that I learned working for different start-ups.
Even how you manage an engineering team.
You wouldn't just say, work on debugging
for four hours on Wednesday, it would be
complete the prototype by Wednesday night.
Then you have your goal in mind,
that also gets you let me get you going.
- Gotcha, any last ones?
- Cut out TV.
I love TV, but the average American
watches thirty three hours a week
according to Nielsen, that's five hours a day.
Let's be honest to ourselves, right.
- Five hours a day?
- Five hours and ten minutes a day.
- Somebody's watching TV right now.
- Someone's keeping those reality shows alive right.
Truly, and I love TV, but you can even batch that right.
Even just reducing your TV time, you have like
what 12, 13 hours a week to hustle.
- Wow, alright beautiful so you have a couple.
If anyone has any questions for Susie, ask them now.
and that we will get to them.
- Thank you so much for being here.
That was very very very helpful.
I love and actually not just because you're on here,
but I really do wanna read your book.
I know I wanna know about the scripts.
That was something that was like very interesting to me
and I feel like what you said was like,
of course people wanna buy the value,
the why, not just the what.
But I feel like you really instilled that in me
and that was a huge take-away right there.
And I feel that was the take-away for a lot of people.
So as a side, I like to ask a couple questions.
As, the side hustling expert that you are
what is something that everyone is doing wrong.
- Over-complicating it.
Truly, that is of what comes up the most
whenever I hear people who are struggling
to get it moving it's and I'm not ready
I don't have time, my idea isn't quite perfect.
The action brings the clarity and the unfolding
of the good stuff not the thinking
and that paralysis analysis in our minds.
- And also if you want to ask questions, please do.
My last one and I don't know if you have any
if you have this for one, but is there a trend
you're seeing specifically with side hustlers?
I don't know if it's like demographics
people doing a bazillion side hustle.
Is there a trend you're seeing?
- I'm seeing, I guess there's two types of hustle.
There's like the true entrepreneurial zero to one
creating something that didn't exist
and making it available.
And the second is almost like having a side job.
So kind of like signing up for an app.
And, hey, this is why millennials on fire
because they're making their friends, while making machines.
With the different apps they're writing tasks,
driving, delivering things, so there I guess
there are two types of hustle, both are great.
You have to figure out what works for you.
If you want to create something new
and build something that can also
maybe bring your transition, or really create a dream life.
Whatever your dream is that then it's be the former.
- Thank you, both are good.
- Amazing, thank you Susie Moore.
We're getting in some questions if anyone
has any other questions.
And just as a quick reminder next week,
we're gonna be here with author and world traveler.
This guy's been to 163, every single country in the world
Chris Guillebeau, he will be here live with us.
So Bogdan Demov asked, making someone confident enough
to have a side hustle or just have a business
wait, hold on a second.
- No questions are silly we all have
lots of different questions.
- So basically how do you help people
to get confidence and balance out the doubt?
What can you actually do?
So he's saying that too much confidence can kill something
so I guess if somebody's the ego maniac
or something to that effect.
But, yeah I guess, how do you how do you get that
how do you strike that right balance.
Wouldn't worry too much about having too much confidence.
- I think that's the exception.
- I think confidence is always good.
but you wanna also be humble, that's the difference.
I don't think good to confuse those two things.
- Yeah, because you can be both.
- Or being realistic too.
Sometimes, at Entrepreneur you'll hear things like
there's no other competitors out there,
I am the only person doing this and your like.
But, if you really don't, or if you think
you're the only one, or if you have that big ego
it just might not work.
- Well I think it's important to have
some self care rituals when it comes
to balancing your confidence because we can all
be played without, we can all worry
that we're living our life wrong
or we're making mistakes and can focus on
something that's we did, we had a fall or something
that you know we were just not happy with.
What I do to really keep my confidence level pretty steady
is I consume a lot of inspirational material.
I listen to, I read a lot of self help books.
I'm always listening to fun podcasts.
And listen to episodes every day.
I don't mean, you know, like once in a while
I pick up a self-help book.
I'm reading two right now, I listen
to another one at six this morning, it's every day.
- Let's break down some of these
because I'm seeing in the comments a lot of people
asking for people love to get tools,
actually I wanna ask you a question about that.
But also, you mentioned before,
Feel the Fear and Do it Anyway.
- Fantastic book. - Susan Jeffers, right.
- Susan Jeffers, okay, so that's one.
What are some other ones, let's go through
some of yours, what are the ones
that just fire you up?
I have my 5 books that changed my life.
- Fantastic, I've actually listed in my book
my emotional resources at the back.
So not only resources to starting your business
but the emotional resources that you need
to kind of keep going day to day to manage your confidence.
- I love that.
- Another book I love is called The Success Principles.
- By Jack Canfield.
- Yes.
- That was like a giant book that has
pretty much everything, that's a great one.
- It has everything in there. - What is it about?
- It's about, I think it's like 15 principles
I can't remember exactly how many now.
But that you need to take if you aren't
where want to be and the first principle
is taking 100% responsibility for your life.
So no complaining, no excuses, no blaming.
It's all you, it's on you so that's a great one.
I also have the 7 Spiritual Laws of Success
by Deepak Chopra, which is about giving the law
of intention and desire, he says the inherent
in every desire is the mechanics for its fulfillment.
Being that you have a dream or a vision or an idea.
You have what it takes to make it come to fruition.
So it's wonderful, very true, again, very simple.
I love Brené Brown
The Gifts of Imperfection, - I love that book.
- She speaks about perfectionism
and she says that it's just fear
dressed up as a high standard.
Which is certainly, I believe to be very true.
There are so many. - I know, two more.
- I was also gonna ask, because podcasts are so popular,
do you have a couple podcasts suggestions?
- I do, I love Michael Hyatt's podcast.
I think he's fantastic, I listen to him constantly.
I love Brendon Burchard, I find him really motivational
and then I like to dive around.
- I love Melyssa Griffin's podcast.
- Melyssa Griffin, fantastic. - One of the newest ones,
just amazing. - Yes, I was one of her
guests, I believe you were one of her guests.
And Deepak Chopra was her guest,
I'm told it was released yesterday.
- Pursuit With Purpose, maybe we can link that up.
I love it.
It's such a good one, all also as somebody
who came from kind of a side hustle,
she was a teacher and that is multi seven-figure business.
- She was a guest on this show, right.
That's a fantastic podcast
It's really endless, you can even, I even find YouTube
a great resource.
If you just type in an idea like that.
For example, oh.
- No, I was gonna say YouTube Red
is one of the best investments, 9.99 or whatever
so no ads and then you can also close your phone
so that you can just play YouTube as a regular player.
Because everything is on YouTube
that you really don't need anything else, ever.
- That's right you don't.
Like Wayne Dyer, for example, he's an incredible author
of Change your Thoughts, Change your Life,
or You'll See It When You Believe It,
two of my favorite books, he's written so many.
I'll just like view cheap, Wayne Dyer,
put in Wayne Dyer confidence, or Wayne Dyer manifestation,
Wayne Dyer success and I will listen to two hours
of Wayne Dyer if I'm unloading the dishwasher,
if I'm taking my dry cleaning,
if I'm walking my dog. - Playing piano.
- I won't let that be an opportunity
to not be indoctrinated with these truths.
It's like every opportunity you have
where you can be listening to something, put it on.
When you're dusting or whatever,
listen to some Louise Hay, put that stuff on you know.
I tell you, people will say you look so happy,
I'm like, well I'm not always happy, but I work on it.
- Yeah 100%, I love that.
So Catherine Cornelius asks
how do I figure out that first blog post?
I know what I want to be doing a I have a placeholder page
for a forthcoming site, but I'm stuck
making the first move to both package what I can offer,
services not products, and describe it on the site
and start creating content that can build up my brand.
- When it comes to first blog posts.
Okay, task for you, write it in the next 24 hours,
just 600 words and think about it, the people
you'd like to sell, so your client, your customer,
your avatar, it's a marketing term,
what they most wanna know that you can teach them.
So if you teach about meditation for example,
what they'd most want to know or what they most
need to know about meditation that they don't know.
And just write 600 words on it within the next 24 hours.
- And I think like sometimes people struggle
with like what what's the subject lines
they can write, and sometimes you can get ideas
from Quorum, or something like that.
I have this topic but I need focus on one thing.
- And lists are great, and I know lists
get slammed a bit, but people love reading lists
and you can say seven things you don't know about.
- The 10 commandments were a list.
Lists have been working for a long time.
- Lists totally work, so take however many
things to do X or or surprising truths about,
or secrets you must discover about.
It's unlimited the procrastination's the hardest part,
once you start writing I'm sure it will flow.
- I'm curious about something so knowing you
quite well and knowing just how many
how you've grown your brand and how you've
really been somebody's who's created
so many great relationships.
So I'm thinking about somebody out there
who is watching, you know, doesn't know how
to really break through to create a relationship
with let's say, an influencer or pitch a magazine.
So it's that same thing like
how do you get started there though.
- In terms of reaching out to influencer?
- Yeah, so like somebody you identify
all right, here's this person, let's say it's
somebody's watching, they're like oh, Susie Moore
would be the perfect person for to help me.
And maybe it's Catherine, what do you,
how do you do that, how you build that relationship?
- So, a great trick, which has worked for me
and in fact in my book I include my script
for doing and email pitch, is to write about an
important topic to you and then quote and link to somebody.
So I've had my work shared this way
with people like Arianna Huffington and Tony Robbins
and Politico because I write and I'll include
a quote from them that just speaks to me
and that I love and then their team sees it.
They Tweet it, you build up a relationship slowly,
but you have to be the first person to add the value.
If you wanna reach somebody who's busy
and they're successful, the way that they'll pay attention
is if that they like it and seeing what you're doing.
So that the best and quickest way
to do that is to be adding value.
And not just once, but to be doing it consistently.
As a writer, you have tremendous power.
And no one cares about your audience size right.
If your blog is your name, quote someone who you love.
- I'm glad you said that.
I think that holds a lot of people back
thinking like well why with Tony Robbins want
to you know talk to me but.
- Yeah it's really true because think about it right,
if you have that you have your business
Just say someone wanted you to write about your dog blog
or someone wanted to write about your business.
You wouldn't say well,
what's your audience size, you'd say
Hey can I comment your work? - It's the first thing I say.
(panel laughing)
- They just want to do it for free for nothing.
Like I wanna include your quote,
to I'm gonna include your idea or this method,
or this tip that you have.
I'd love to share that with my audience.
You don't even have to reply
but you wouldn't be like, well,
I wonder how many readers she has.
You'd be like, yeah, please, go ahead.
And then you'll start seeing the Google Alerts
to your name popping up, because this
is just what happens and then you start to build a name.
When it happens actually, it can happen very quickly.
and then once you do it once you keep going.
But adding value is that the best way
to make anything happen.
- I'm curious also what just as somebody
who does a lot you're always traveling around
speaking doing all these different things.
But what are some of the tools that you use
to help you, I'd love to start with this,
on the productivity side, are there any tools
that you can't live without so to speak?
- Like apps or. - You tell me.
- So, I sleep a lot. - You sleep a lot?
- Yeah, I sleep a lot, I think
it's important to sleep a lot.
- That's a good answer. - I love sleeping.
(panel laughing)
How do you have time for all that.
Because I was thinking when you're, you know,
when you're like cleaning your house or whatever.
I like to zone out and listen to non-fiction
or the radio I'm like, you're always learning learning.
How does she decompress?
- I think it is decompression.
If someone talking about the power of your why,
and how no one can upset you
and you have complete control over like your thoughts.
I mean what's more relaxing that that.
- Yeah, true.
- No one saying, right now do 20 push-ups,
I relax though that. (laughing)
But if someone's like, you know,
you're a child of the universe,
really, you belong here, and what good is why
are important, I mean that's like why is said do your thing.
It's a wonderful thing to be reminding yourself of.
- I think it's also flipping you know
the idea that decompress has to mean
you know having a glass of wine
or watching the show or doing nothing.
An important thing to remember is that
we are constantly having to recondition our minds.
So like a for me most of my life, I thought very negatively
and our heredity, how we were born
and like where we come from is like
always thinking that something that
something bad we had to be worried about
some predator eating us or something.
So we're looking for the worst things.
So we're constantly, like we're working against evolution
and you know for me, just my own life.
So it's like constant work,
but the rewards are endless.
- It's almost insane to not do it.
I checked, how do you people do it?
How do you get through life without
this consistent consumption of like
of these amazing materials which were available
and free to everyone.
I love what Zig Zigler said about it,
he said motivation is like showering
it doesn't last, so I have to do it every day.
Help yourself get ahead.
Help yourself, also not only you can just get ahead
make your life easier.
Not care about what people worry
that think about you just be who you are
and be comfortable with that.
- And with that we will wrap it up.
I want to thank first of all, I wanna thank
all of you for being here and for your questions
and feedback and for hitting Share and Like
and all these other things.
And I want to thank the lovely Susie Moore
for coming in and just dropping
some amazing knowledge and helping us
to get to the root of many of these different things.
Susie where can people go to find out more about you?
- My website which is
www.Susie-Moore.com. S-U-S-I-E dash M-O-O-R-E
- And also to my awesome co-host Andrea,
and for just putting herself out each week
and helping us to learn through her.
And where can people learn about this dog's life?
- Www.thisdogslife.co
and about you Chris.
- My name's Chris Winfield and I really wanna
thank you all for being here.
You can connect with me anywhere
Chris Winfield C-H-R-I-S W-I-N-F-I-E-L-D
or chriswinfield.com.
Join us next week as I mentioned we will
have author and entrepreneur
and side hustle extraordinaire Chris Guillebeau
in here to really just critique what Susie was talking about
and then we're gonna go to the next phase
with this and it's gonna be amazing
he will be here next Tuesday at one p.m.
And we will be doing this for
the next six Tuesday's in a row.
So we will see you next week, bye.
- Thank you. - Thank you.
- Bye bye. - Bye.
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